When interpreting visual information that includes images of people, we logically and immediately identify with other human beings.
This is especially true of the face. Use of faces in visual information provides an effective and instant connection with viewers and can serve as a bridge, or logical path to the messages that follow.
In a world that’s inundated with communications, the ability to catch someones attention has been estimated to be just two seconds.
Human images that are both engaging and helpful in telling your story whether its on a website, a print piece or in broadcast media, the relationship between human images and messages is key to effectively getting someones attention and the manipulation of the viewers eye.
Ever heard the expression “I’m not very good with names but I never forget a face?” That’s because it’s instinctive when relating to other human beings for us to register that image and store it. Similar to a image gallery in a computer, the human brain has the ability to recall visual information and usually associates these images with something.
