Any information about your company that is either distributed or that finds its way out into the public would be considered External Communications. This include; Public Relations, Annual Reports, advertisements, signs, bill boards, hand-out literature, presentations, business cards, websites, etc.
The Internet has become a most valued source for many to find out what’s being said externally about companies, products and services. There’s your own website for example telling the world all about your products and services and there’s also consumer resources like email, chat rooms, blogs, etc. Many companies have found it necessary to monitor what’s being said about them because sometimes unwarranted and possibly damaging negative comments being posted on the Internet can effect can hurt your business. Reputation Management may seem costly for your business to implement but the consequences of not doing it can be devastating.
